Tuesday, April 25, 2006
ATLANTA – The Georgia Lottery Corporation (GLC) Board of Directors announced today that BBDO Atlanta was awarded a contract, subject to completion of negotiations, to provide advertising/marketing communications and public relations services for the GLC beginning in July 2006.
"The Georgia Lottery Corporation has experienced 13 years of extraordinary success with unprecedented sales and profits for education in Georgia," said GLC President and CEO Margaret DeFrancisco. "With the existing advertising and marketing contract scheduled to expire soon, it was prudent and in the best interest of Georgians to review the account."
The GLC's advertising/marketing contract is currently held by Fitzgerald + CO. With the current contract set to expire in June 2006, the GLC recently conducted a competitive bidding process. The GLC issued a Request for Proposal on January 31, 2006, and interested parties were required to submit proposals by March 28, 2006.
A four-member evaluation committee, comprised of GLC staff from various departments within the organization, reviewed the proposals. The evaluation committee made its recommendation to the GLC President and CEO who, in turn, made a recommendation to the GLC Board of Directors.
BBDO Atlanta received the highest combined technical and cost scores for their proposal during the evaluation period. The advertising/marketing contract was awarded for a five-year term.
Since its first year, the Georgia Lottery Corporation has returned over $8.2 billion to the state of Georgia for education. All Georgia Lottery profits go to pay for specific educational programs including Georgia's HOPE Scholarship Program and Georgia's Prekindergarten Program. More than 900,000 students have received HOPE Scholarships, and more than 700,000 4-year-olds have attended the statewide, voluntary prekindergarten program.
For more information, please visit the Media Center on the GLC Web site at:
Play Responsibly – It’s All About Fun!
Georgia Lottery Corporation
Media Relations Department